Why: A visual symbol of your brand for recognition and marketing. At a minimum, have a logo icon & favicon created for your business.
Resource: Use design platforms like Looka and Canva or hire a professional designer.
Brand Kit
Why: The visual components that represent your company's brand. At a minimum, have a business colorway (color scheme) selected, a mission statement, and any key graphics. Note - that all these minimums should have cohesion in your overall message to your prospective clients.
Resource: Create with tools like Adobe Spark or consult branding professionals.